There comes a point in every business owner’s journey where their website is not delivering results as best as it should be.
Perhaps your website has been up and running for a while now, and with business growing steadily, you’re ready to take your online presence to the next level.
Or maybe business has slowed down, and a quick look at your website analytics reveal that customers are not engaging with content or are leaving your site without making an enquiry or a purchase.
Consider website redesign as a strategic move to propel your small business to new heights.
Is it time for a website redesign?
A website redesign offers an opportunity to grow your online store or business, crafting a seamless user experience to attract more leads and boost your product sales.
Aesthetics play a role in your website’s success, with a study by Adobe revealing 38% of online shoppers will leave a website if they find the design to be unattractive.
Research by Standford University discovered 75% of users judge a company’s credibility based on its website design, and with a spike in fake websites fuelling concerns among consumers, it is more important than ever to build customer trust and loyalty with professional website design.
So, how does your website stand out in the digital marketplace?
If you are looking to increase conversions and enquiries, generate leads, sales or raise brand awareness, investing in a professional looking website could be the key to your success online.
Your website is an extension of your business and should be treated like a physical storefront. Think of it as your virtual shop window. It’s a place to display your products and services, but also a space to tell your story and draw in potential customers.
An old, rundown physical store with peeling paint and faded signage may not attract much foot traffic, with cluttered aisles and outdate displays creating a confusing shopping experience for visitors.
An outdated website feels the same way. It evokes a similar response from online visitors, hindering your business in the digital world.
8 Reasons to Redesign Your Website
If you think your website no longer meets your business goals, here are eight reasons to help you decide whether it’s time for a website redesign:
1. Outdated Design Aesthetics
An old website design can give visitors a negative first impression. A modern and visually appealing website is crucial for capturing and retaining online users.
2. Poor User Experience
A website with a confusing layout or navigation issues can lead to a poor user experience. A redesign can enhance a website’s usability and overall user satisfaction.
3. Mobile Responsiveness
In the same way that a store needs to cater to various customers, a website should be accessible on different devices. If your website is not mobile-friendly, you lose risking a significant portion of your online audience.
4. Slow Loading Times
Ever waited in a line for too long and left? Just as customers leave a store if they wait too long, online users are likely to bounce from a website with slow loading times.
5. Search Engine Visibility
An outdated website may struggle to show up on web search engines because of outdate SEO practices, and a website redesign can incorporate modern SEO strategies to improve visibility.
6. Technological Compatibility
If your point of sales system is down or you only accept cash, you could be losing potential customers. A website must be compatible with new technologies, including current browsers, devices, and payment methods.
7. Ineffective Branding
A store’s appearance is important, with thought given to colours, layout, and visual merchandising. A website redesign can align your online presence with your current branding and messaging.
8. Security Concerns
Just as a store needs security measures, an outdated website may be vulnerable to cyber threats or could be flagged by browsers as an unsafe site.
A redesign can involve updating security features such a CAPTCHA or SSL certificate to protect your website and customer data.
How A Professional Website Designer Can Transform Your Business
Investing in a website designer can help you elevate your website and contribute to the success of your business goals.
For small businesses hesitant about spending money on a web designer or considering a DIY approach to redesigning their site, it is essential to understand the tangible benefits that a professional web designer can bring:
Expertise and Experience
Professional web designers have the skills and knowledge to create visually appealing and effective designs that align with your brand.
Customisation
First impressions matter and designers can create a professional website that suit your needs and influences how visitors see your brand.
Time and Efficiency
Professional web designers can efficiently build and launch your website, saving you time so you can focus on the other aspects of your business.
Scalability
As a business owner, it is always a good idea to look towards the future and see opportunities for potential growth. A professional web designer can create a website that is scalable, allowing for easy expansion as your business evolves.
Ongoing Support
Want to make a change to your website but don’t know how? Web designers provide ongoing support, ensuring your website remains secure, up-to-date, and functional. This is crucial for long-term success.
Not sure what to do next?
While there are DIY website builders available, investing in professional website designer to revamp your existing website will save you a lot of money and headaches in the long run.
A website redesign created by a professional will bring a level of expertise and attention to detail that can make a significant difference in the success of your online.
Whether your website needs an update or a complete redesign, our team of friendly web designers can help you reach your online business goals.
Reach out today for a free discovery session with our team of experts at Websites Now.