Responsive Web Design in a Mobile World

The digital world is constantly evolving and with the rapid advancements in technology, it’s important for businesses to have professional, responsive website design. Most Australians now use a smart phone on a daily basis, with most accessing the internet through their device. This shift to a mobile world has not come without challenges.

Have you ever encountered the frustration of navigating a website on your phone or tablet, only to be met with a clunky interface and agonising slow load times?

You are not alone. It’s a common experience shared by many in the digital sphere.

For a business to remain competitive in this dynamic online environment, responsive website design has become more than just good practice – it is now a necessity.

Here are some of the key reasons ensuring your website is mobile friendly matters.

Mobile Design

Do you know how your audience access your website?

It is possible a majority of users access your site through their smartphone or tablet. A quick look at your analytics will reveal how users are accessing your website and if they are having a positive experience or leaving quickly.

Providing a great user experience for potential customers, regardless of which device they use to access your website, is crucial to online success.

What is responsive website design?

Responsive website design is the practice of designing a website to ensure it works well on any device. A responsive website’s layout is adaptable to suit the screen size and orientation of the device being used.

Traditional ‘fixed’ websites may look great on a desktop computer, but often struggles to translate well onto smaller, vertical screens of mobile devices and tablets. Responsive design tackles this challenge by adjusting the layout, transitioning from a horizontal to vertical display, and scaling down in size to fit the screen.

Responsive websites also consider touch navigation, ensuring that buttons are other interactive elements are large enough and spaced appropriately for touchscreens.

Why it matters

A well-designed mobile-friendly website reflects positively on your brand and offers and number of benefits for your business.

Improved User Experience (UX):

Responsive website design ensures that visitors have an enjoyable experience, regardless of which device they are using. This translates into lower bounce rates and longer visit durations. If your website isn’t mobile responsive, visitors will quickly leave your site for another one that offers a better experience.

Improved SEO rankings:

Google and other search engines prioritise mobile-friendly sites in search rankings. A well-structured, accessible website will boost your visibility sites on SERPS (search engine results pages) and make your content appear higher in search. Responsive design also helps you avoid duplicating content, which eliminates the risk of Google penalising your website.

Increased Conversion Rates:

A website optimised for mobile devices is more likely to convert visitors into customers.  Site design that that adapts to different devices, makes it easier for customers to purchase a product or submit a form, and encourages them to return again.

How do I know if my website is responsive?

It is important to ensure that your website looks and behaves the way you want on different devices. Using a free simple tool like Responsinator allows you to see how your page renders across the most popular screen shapes and sizes.

Unfortunately, it doesn’t offer any suggestions on how to improve your website responsiveness. It is also an emulator, meaning it is best to test your website on actual devices you are supporting.

Reaching out to a professional web designer can help you create a responsive website that will work well across all devices and be updated quickly when a new smartphone enters the market.


To try Responsinator, simply enter your websites URL in the top left corner. It will show you how your website will appear on a range of common phone and tablet formats.

Want to make your website mobile-friendly?

If you are a business that wants to make the most of your online presence, having a responsive website can significantly impact your success.

By investing in expertly crafted responsive website design, you can create a platform that prioritizes customer needs. This sets your business up to become a fierce competitor in the evolving online marketplace.

Our team of experienced web designers can help you create a website that works well across all devices.

Contact us to organise a free discovery session.