Attention Business Owners:

Google is shutting down your Business Profile website. Here’s what you need to know.

Google has announced that websites using a Google Business Profile will be deactivated this year.

The basic websites powered by the user’s Business Profile will be switched off in March 2024, with customers visiting the site to be redirected to their Business Profile instead. 

The redirect will work until June 10, 2024. After that date customers will get a “page not found’ error when attempting to visit your website.

404 Page not found frustrated man using his mobile losing his patience at broken website

Google has said: 

“In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead… We recommend that you update your Google Business Profile to point to a new website.”

Domains ending with and will be removed from the website field on your Business Profile in March. 

Google recommends that you update your Google Business Profile to point to a new website.

colourful image of website designs figuring out how to solve a website error

I use a Google Business Profile website.

What should I do next?

If you are being affected by the new changes, it is best to prepare for the transition to a new website.

Here are some essential steps that small business owners should take:

1. Select A New Approach

Explore other web hosting options that align with the goals and challenges you currently face. Take into account factors like cost, feasibility and how it might impact your business. You might even want to think about hiring a website designer that provides a hosting service to ensure you never had to worry about losing your website again.

2. Update Your Online Presence

Once a new website is design, ensure that you update your Google Business Profile but also other platforms, including social media accounts, so they display the new website address. This should be done before March 1, 2024 to ensure a smooth transition to your new site.

3. Adjust Your Campaigns

If you are currently running any paid ads or campaigns that are linked to your Google Business Profile website, make sure to change the website address to avoid disruptions. Alternatively, you can pause your campaigns until a new website is created. Why not take this time to reflect on your strategies moving forward?

4. Communicate With Your Customer

Don’t send your customers to the wrong place! Keep your customers in the loop about any changes made to your website through social media, email newsletters and customer support. Consider asking them for feedback on your original website and what changes they would like to see in the future.

Find out more about your Google Business Profile being turned off, visit the Google website here.

I’m running a business.

I don’t have time to make a new website!

Approach making a new website as an opportunity to give your online presence an elevated update. 

Websites NOW is an Australian web design company with hosting services that can ensure a seamless transition from your current Google Business Profile website.

We support local business, providing customer support that is attuned to your needs. Our team of experts can get your new website up and running in no time.

Need help?

Reach out today!