Is your website

Doing more harm than good?

In Australia we often adhere to the age old saying: She’ll be right.

Many years ago, the ad in the local paper wasn’t really cutting it, so you finally bit the bullet and got a website. Lucky for you, you have a friend of a friend, who’s nephew is good with computers.

Sure, some of the links don’t work, the about section reads ‘Text goes here’ and the images take about 10 seconds to load. But it has all the important bits…

She’ll be right? Not exactly.

Think of your website as a virtual storefront. When customers are looking for your product or service, your website is often the first thing they see.

Website design issues can significantly hinder user experience, lead to high bounce rates, and damage your businesses credibility. It doesnt matter if you’re the best operator in town, if you website doesnt reflect the quality of your service – you’re losing business.

Here are 7 common and critical design issues that are damaging your reputation:

Bad Websites Example

1. Inconsistent Branding:

Inconsistent fonts, colors, and styles can confuse visitors and weaken your brand identity. A cohesive and consistent design is essential for brand recognition.

2. Broken Links and Missing Images:

Links that lead to non-existent pages or missing images can create a frustrating experience for users and damage your site’s credibility.

3. Out of Date Information:

Old or irelivant information can make your website feel obsolete or like the business is on hiatus. It can lead new customers to believe you are no longer in operation.

4. Cluttered Layout:

Websites with cluttered layouts can overwhelm visitors and make it difficult for them to find the information they need.

5. Poor Navigation:

If users struggle to navigate your website and can’t easily find what they’re looking for, they are likely to leave. This includes confusing menus or a lack of clear links.

6. Non-Responsive Design:

In an era where mobile devices make up around 55% of traffic, not having a responsive design that adapts to different screen sizes can alienate over half of your audience.

7. Slow Loading Times:

Slow-loading websites frustrate users and can lead to high bounce rates. This issue can be caused by large images, excessive use of scripts, or a lack of content optimisation.

It’s all about user experience. If a customer has a negative experience navigating your website, it will reflect poorly on your business as a whole.

A well-designed website will significantly enhance user experience and contribute to towards building trust and credability in who you are and what you do.